Every website hosting service comes with some way to track activity on your site. If you have these tools why not use them? So many small business owners tend to just guess about what’s going n with their website based on traffic and sales. They do not look to see where the sales are coming from or how the customers get there. They just know they got there.
Using these tools to track your website activity will only help your business grow if you use them correctly. Here are a few reasons why you need to monitor your site activity.
1. If you just started new website odds are that you probably paid for traffic. You may have used ad words, pay-per-click, or bid on keywords. Either way, you spent money to get people to come to your website. Don’t you want to make sure it is working?
By tracking the activity on your website, you will be ale to see which keywords are working and which ones are not. You will be able to see what search engines are sending you traffic and what ones are not. This way you can make necessary changes to get more traffic to your website.
2. You need to know where your website traffic is coming from. How are people getting to your site? Are they searching for you in the search engines? If so, what keywords are they using? Do they find you from various links around the internet? Are complimentary websites sending you traffic?
Once you find out where your traffic is coming from you will have a much better idea on how and where you need to focus your efforts on getting people to your website.
3. What do your site visitors like? Check to see what the most viewed pages on your site are. Once you find out what they see if you can provide more pages like that.
Don’t forget to check out the entry and exit pages on your website. Do you have a web page that people exit on a lot? If so, see that web page and see why. Is it the content, bad links, what? Find out what it is and either change it or get rid of it.
4. Find out what’s not working on your website. Some site analysis tools will let you see what operating systems and browsers your customers are using. If a large percentage of your buyers are Windows users, who browse with Mozilla make sure your website is optimized for those settings.
Check your links consistently. No one likes bad links. These dead-end relationships can are annoying and worse yet, detrimental to your business. If you have too man bad links on your website people may leave or draw conclusions about how well your business is run. Checking and updating links should be a monthly task.
If you have problems understanding or analyzing your website’s statistics, they way they are shown via your web hosting services, don’t fear. There are plenty of sites offering free and subscription-based programs to track and analyze your website. Many of these websites are much more user-friendly and provide information in a manner that is easy to understand.
Many of these websites will even track your search engine ranking, provide you with what search engines people are using, what keywords people are using to find you, what links people click to get you, who is sending you traffic, and much much more.
These websites are certainly worth the work